Keyword marketing is a broad term that implies putting your message in front of people who are specifically looking for what you are selling. This is most often done by targeting specific keywords that people type into online search engines. For example you are selling dog food you might want to market to people who are searching « best dog food », « dog food for puppies », or « dog food information ». The brilliance of keyword marketing is that you can be sure the prospect is interested in what you are trying to sell them. The more you can target your keywords the high chance you have to make a sale. For internet marketers there are 3 main ways to use keyword marketing.
Keyword Marketing for PPC
If you do a search on Google you will notice all the sponsored ads that show up on the side. All of these marketers paying for these slots are doing keyword marketing. They give Google a list of keyword that they want their add to show for, and when someone searches for that keyword their ad is shown. PPC is one of the fastest and most effective ways to utilize keyword marketing.
Keyword Marketing with SEO
On the other end of the keyword marketing spectrum is keyword marketing with SEO. SEO stands for search engine optimization and it simply means you are trying to rank on the first page of Google for your target keyword. The principle of keyword marketing is the same with PPC as it is SEO, but instead of buying the traffic you are trying to get it for free by being listed high in Google. If you can get the #1 spot for the keyword you are targeting you can get a lot of free traffic. However, unlike PPC getting the number one spot isn’t as simple as just spending the most money. Keyword marketing with SEO is very profitable once you learn the ins and outs of SEO.
Keyword Marketing with Articles
For those who are new to the internet marketing game article marketing is a great way to make some quick and easy money. Just as you would with SEO or PPC you go out and look for keywords that will be profitable for the product you are trying to promote. Once you find a good one you write and article about the keyword and submit it to an article directory that is well respected by Google. The article directory submissions get ranked high and fast, so you can bypass the time and effort you would have to put in doing SEO for your own site. This is an easy and cheap way to get started making money online.