Keyword research is the core component of Internet marketing. The amount of traffic that a website attracts depends to a great extent on the type of keywords and the way they have been used. When it comes to making the content easily accessible for the target visitors through various search engines, the keywords are the king.
The usage of the right keyword and that too in the correct manner is critical to the success of any website. There are two things that you must have to research the keywords properly – the right tools and the proper mindset. You must think the way your target audience thinks. Only then will you be able to achieve your objective.
The Backdoor Keywords Are The Key To Reach Your Target Audience
When you start doing your keyword research, you will find that most of the common keywords associated with your chosen niche have a very high search volume with an equally high rate of competition. For example, if you are running a website on yoga, you cannot just concentrate on the keyword ‘yoga’ and other common keywords like that.
If you want to get to the top ten search results in a specific search engine, you are recommended to concentrate on keywords that have a low competition rate but a decent search volume. In case of Google, a decent search volume refers to at least 10000 searches. This way, you will be able to get a pretty high page rank for your website within a very short period of time.
The Idea Behind The Long Tail Keywords
Some people, especially the beginners, tend to have a strange dislike for long tail keywords. However, these are the very keywords that can actually bring your website to the top ten by attracting your target audience.
The objective of keyword research is not to attract just any visitor to your website. Driving the targeted traffic is the gateway to success. Always remember that each keyword may represent a different audience. For example, just using the word « yoga » will attract the common visitors that are looking for some information on that subject. However, when you use the keyword « yoga mat », it will attract only those visitors who are looking for information about yoga mats. But what if you are running a website that is about the accessories that help in cleaning a yoga mat? You will have to use a long tail keyword, such as « yoga mat cleaner ». This way, you will be able to attract the visitors that your website is targeting at.
Most importantly, you must use the right keyword research tool. It is not a bad idea to use a mix of different keyword tools. You will get more effective results that way.