Most affiliate marketers and other internet marketers who teach how to make money online will usually tell you to use a keyword research tool like Market Samurai or one of the multitude of others to find profitable keywords.
The only problem with this is that not every person online trying to make money has one of these tools on their computer. There are some free keyword research tools that anyone can use freely such as the Google AdWords keyword research tool and a couple of others.
While some marketers go instantly go to their keyword research tool to investigate and gauge how ‘hot’ a niche is when they are considering starting up a new website or marketing campaign, there is a way to check up on a niche that has nothing to do with a piece of software.
Most marketers forget to the use their natural senses to understand if a niche market would be hot. After all, numbers aren’t everything. Just because a keyword gets a high number of searches per month doesn’t mean it will make you a lot of money..
The most important thing to understand about a niche is how much and what kind of emotions the potential customer has when he or she types in the keyword. All the smart marketers know that most people make a buying decision out of emotion rather than logic.
This type of analysis can not be calculated by any software program. You have to turn on your ’emotion meter’ when looking at a keyword to determine whether or not those people are desperately trying to find a solution to their problem. The more desperate they are, the more chance you have as a marketer to make a sale by providing them with a solution to the problem they are facing.
If you can determine what problems people have, then you can go to Google AdWords keyword research tool and see how many searches it gets and check to see how much competition there is in the search listings. It shouldn’t be the other way around. Think first about the problem, find a solution that you can offer the prospect and then start your marketing campaign.
Doing it this way will save you a lot of time, money and frustration in the long run. The niche matters, the number of keyword searches per month matter, but only after you gauge the ‘hotness’ for buyers using your brain. This is the difference between the successful marketers who work less and the ones who struggle but work their backs off.