Halewood Artisanal Spirits has launched three limited edition bottles of its Dead Man’s Fingers spiced rum range and announced a UK tour.
The three limited edition bottles feature three different designs, emblazoned with new skull artwork from the brand.
The same artwork will feature on the Dead Man’s Fingers’ branded RV, which will travel through 12 UK cities as part of a sampling tour.
James Stocker, marketing director at Halewood Artisanal Spirits, said: “We know that our fans love the personality and iconic skull imagery of Dead Man’s Fingers rum. This summer we’re excited to bring a new take on this with our new, limited edition flaming skull bottles, which capture the unconventional nature of the brand.”
The tour is taking place this month (August) as part of the brand’s £250,000 (US$347,000) campaign to drive consumer awareness, with hopes of reaching more than 80,000 customers.
The tour bus will offer free slushy samples made with a range of Dead Man’s Fingers spiced rums.
Stocker added: “Our new UK tour is also a really exciting way of continuing to drive awareness for the brand on a massive scale. Plus, with slushies being a big trend over the past year or so, it provides us with a great opportunity to tap into this whilst also showcasing the versatility of our rum range.”
The 1.75l limited edition bottles are available to order for an RRP of £50 (US$69.57). The tour bus, which is currently travelling to various locations around London, will be on the road until 4 September.
For more information about the tour, visit deadmansfingers.com/unconventional.
Earlier this year, the brand created a 1.75l bottle for six of its Dead Man’s Fingers spiced rums following consumer demand.
Last month, Actor Dwayne ‘The Rock’ Johnson, co-founder of Teremana Tequila, also unveiled a branded tour bus, which will travel the US handing out cocktails.