Article Marketing – Writing Your Title and Keyword Optimizing

Writing your title is one of the most important things you can do. You see, if you have a great title, your article might get read. If you have a lousy title, it probably will not get read.

Keyword Optimizing Your Title

And then there is the issue of keyword – optimizing your title. Keyword optimization of your title should be integrated with the overall keyword optimization strategy of your article and associated website(s), as discussed in the section on keyword optimization.

The first few words of your article title will be the ones most important to the keyword optimization process. One effective method of highlighting these keywords is to begin your title with them as a lead-in, then write the title as you otherwise would.

For example, a title for an article on list building might read:

List Building – How to List Build Like the Pros.

In that example, I have been able to use the keyword phrase at the very beginning of the title, and have still been able to create a very powerful title.

This can be used with any number of otherwise powerful title, such as:

List Building – How I Grow Huge Lists with Very Little Resources

Or even: List Building – Master List Builder Reveals List Building Secrets First Time Ever

Notice that these titles will appear very natural to the human reader, and yet they will also appear strong for the search engine spider.

Keep in mind, this will not be extremely easy the first few times you do it, especially if you have not spent a lot of time doing natural keyword optimization before, and even more so if this is your first attempt at writing titles or articles.